Press and brand

Everything you need to write about Fluenstra.

Official facts, boilerplate you can paste, brand assets you can download, and guidance on the name. Nothing here needs permission first. If you need something that is not on this page, write to us.

Fast facts

Everything on this page may be quoted or reproduced without asking us first.

NameFluenstra
SpellingF L U E N S T R A, always lower case in the wordmark, capitalised in running text
Pronouncedfloo EN struh
What it isAn English communication practice platform for freelancers who work with international clients
Websitefluenstra.com
Based inDhaka, Bangladesh
ServingFreelancers worldwide, with teachers in the United States and the United Kingdom
CategoryOnline education, professional communication training
Price$49 a month, one plan, everything included. Details
LanguagesEnglish interface, with Bangla coaching and support through Maya
Press contacthello@fluenstra.com
SocialFacebook, Instagram, LinkedIn

Boilerplate

Three lengths. Please use one of these rather than paraphrasing.

One line

Fluenstra is an English communication platform that lets freelancers rehearse real client calls before those calls cost them the project.

Short paragraph

Fluenstra is an English communication platform for freelancers who work with international clients. Members practise a real client call out loud against an AI client that pushes back like a real buyer, receive an honest written report on how they actually spoke, and then work through their weak points with a native English teacher who has already read that report. It is built and operated from Dhaka, Bangladesh.

Full paragraph

Fluenstra is an English communication platform for freelancers who work with international clients. It exists because talented freelancers keep losing work for a reason that has nothing to do with their skill: they read and write English fluently, but they have never had to speak under pressure to somebody who is deciding whether to pay them.

Members practise one specific conversation at a time, out loud, against an AI client with a name, a company, a country and a reason to push back. After each six minute call they receive a report built from the transcript of that conversation, showing which sentences cost them ground and what would have worked better. Two live sessions a month with a native English teacher in the United States or the United Kingdom complete the loop, and those teachers read the reports before the session begins. An AI coach called Maya answers in Bangla, and a members community lets freelancers turn a real client message into a practice call in one tap.

Fluenstra is built and operated from Dhaka, Bangladesh, and serves freelancers working with clients in the United States, the United Kingdom, Australia, Canada and Europe.

The name

Fluenstra comes from fluency. It is spelled:

F L U E N S T R A

Pronounced floo EN struh. Lower case in the wordmark, capitalised in running text. Never Fluenstra.ai, never FluEnstra, never hyphenated and never split into two words.

A note for editors and search engines. Fluenstra is a coined name and search engines sometimes suggest similar sounding brands instead, or autocorrect it to an unrelated product. Fluenstra is independent and is not affiliated with, owned by or related to any other language learning brand with a similar spelling or a similar sound. The only official website is fluenstra.com and the only official email address is hello@fluenstra.com. If you have found Fluenstra described anywhere else, that description is not ours.

Brand assets

Right click and save. No permission needed for editorial use.

Primary logoPrimary logoPNG, full wordmarkLogo markLogo markPNG, symbol onlyApp iconApp iconPNG, squareSocial previewSocial previewPNG, 1200 x 630

Colours

Raspberry#B11452
Primary brand colour
Raspberry Light#F04C8A
Accents and gradients
Deep Raspberry#8C0D46
Gradient origin
Ink#0E0E11
Dark background
Surface#17171C
Cards on dark
Paper#F6F6F7
Text on dark

Typefaces

  • Space Grotesk, weight 700, tracking minus two percent. Headlines and the wordmark.
  • Inter, weights 400 to 600. Body text and interface.
  • Noto Sans Bengali. All Bangla text, including everything Maya writes.

Using the logo

  • Leave clear space around the mark of at least the height of the letter form.
  • Do not recolour it, stretch it, rotate it, add a shadow, or place it on a busy photograph.
  • On dark backgrounds use the primary logo as supplied. On light backgrounds the same file works.
  • Do not use the Fluenstra name or mark to imply a partnership, endorsement or affiliation that has not been agreed in writing.

Story angles

If you are writing about Fluenstra, these are the threads we think are genuinely interesting, rather than the ones a press release would push.

  • The problem is misdiagnosed everywhere. Freelancers who freeze on client calls are told to learn more English. Most of them already read, write and understand it fluently. What they have never practised is speaking under pressure to a buyer, which is a different skill with a different fix.
  • Software built in Dhaka for the people who live there. Fluenstra was designed first for freelancers in Bangladesh, India, Pakistan and Nigeria, by somebody in that market, rather than adapted from a product built for Western learners.
  • An AI that is allowed to give bad news. Fluenstra refuses to write a report for a call where somebody barely spoke, and it will tell a member their answer was weak. Most consumer AI products are tuned to flatter.
  • The teacher is deliberately the hero. The AI is positioned as the practice ground rather than the product, with human teachers as the thing that actually changes how somebody speaks.
  • Bangla as a first class language. Maya answers only in Bangla, using the formal আপনি, and understands Banglish input. The English she produces is for sending to clients, kept separate from her explanation.

Contact

Write to hello@fluenstra.com for press, interviews, screenshots, a product walkthrough, or anything you need that is not on this page. It is the only email address Fluenstra uses and a human answers it.

We can usually turn around a written response the same day, and we are five to eleven hours ahead of most of our readers, which sometimes works in your favour.

More background at About Fluenstra, and the Knowledge Base answers most factual questions in detail.

Want to see the product before you write about it?

Write to hello@fluenstra.com and we will walk you through a live practice call.

Start Practicing